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In its third nine-calendar year cycle, R/GA changed into an interactive advertising agency and secured IBM to be a shopper. At the time, IBM was consolidating advertising agencies and selected R/GA to redesign the company's 5-million-webpage website.[eleven] The agency also developed websites for companies for instance Levi Strauss & Co.
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R/GA modified its agency design to account with the altering business needs of its clients inside the digital age. The agency expanded globally, and crafted a more assorted presenting like cellular, social, digital advertising, and model enhancement.
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February 2015 – Lorraine Twohill, Google’s senior vice chairman of world marketing, describes what has and hasn’t transformed for marketers hoping to connect with buyers. Report - McKinsey Quarterly The dawn of marketing’s new golden age
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